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Why Buyers From 30+ Countries Keep Choosing This Corner of Spain

One of the Costa del Sol’s largest developers just confirmed something we see every day in our own listings: British and Dutch buyers are neck-and-neck for the top spot, and this year that single developer has sold to buyers from more than 30 nationalities. It’s not just the climate — it’s the sea views toward Marbella bay, easy flight connections across Europe, and a lifestyle that increasingly reads as “first home” rather than holiday home. The typical buyer here isn’t getting dramatically younger — Spain’s notary data still puts the median Marbella buyer around 52 — but alongside the classic retiree and second-home crowd, we’re seeing a steady stream of international entrepreneurs and remote-working professionals in their 30s and 40s entering the market too. Either way, the signal for sellers is the same: genuine, diversified international demand hasn’t gone anywhere.